What is Social Media Management

Social media management is the process of creating, publishing, and analyzing content across various social media platforms to engage audiences and achieve marketing objectives. It involves developing a cohesive strategy, crafting compelling content, and actively engaging with followers to build brand awareness and drive business results.

A key aspect of social media management is audience research and segmentation. By understanding their target audience’s demographics, interests, and behavior, social media managers can tailor content to resonate with specific segments and maximize engagement.

Social Media Management

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